Industrial Motor Parts Logo
October 2007
This logo was created for a motor parts company that wanted a classic yet strong logo for their company’s brand. There were a variety of weights created for various purposes, including this version with a heavy slab-serif font creating a sturdy base for a light weight san-serif type treatment of the company name. The eloquence of the corporate name and the sturdy initials could be used separately or in tandem to give a number of treatments for the logo.